DDC Enterprise Limited (NYSE: DDC) has taken a bold step in strengthening its digital asset strategy by acquiring 79 Bitcoin (BTC) and forming a strategic partnership with Hex Trust, a leading institutional-grade digital asset custodian. This move reinforces DDC’s long-term vision of integrating Bitcoin as a core treasury reserve asset, leveraging its scarcity-driven value proposition in an increasingly inflation-sensitive economic landscape.
The acquisition increases DDC’s total Bitcoin holdings to 100 BTC, following an initial purchase of 21 BTC on May 23, 2025. To facilitate this transaction, DDC issued 580,187 Class A ordinary shares, significantly boosting Bitcoin exposure for shareholders. As a result, BTC per 1,000 DDC shares has surged from 0.006122 to 0.024963—an increase of over 400%. This substantial rise underscores the company’s aggressive yet calculated approach to digital asset accumulation.
👉 Discover how enterprises are transforming their treasury strategies with Bitcoin.
Strategic Alignment with Bitcoin’s Scarcity Model
Bitcoin’s fixed supply cap of 21 million coins positions it as one of the most deflationary assets in modern finance. DDC Enterprise recognizes this inherent scarcity as a critical hedge against currency devaluation and macroeconomic volatility. By allocating a portion of its treasury to Bitcoin, the company aims to build long-term shareholder value while future-proofing its financial resilience.
Norma Chu, Founder, Chairwoman, and CEO of DDC Enterprise, emphasized the strategic rationale behind the move:
“Bitcoin’s immutable scarcity and decentralized architecture align perfectly with our vision for a resilient treasury strategy. Our partnership with Hex Trust ensures that our growing Bitcoin portfolio is safeguarded with institutional-grade security, enabling us to scale confidently as we continue to execute on our digital asset strategy.”
This statement reflects a growing trend among forward-thinking corporations adopting Bitcoin not just as an investment, but as a foundational component of corporate treasury management—a shift once pioneered by companies like MicroStrategy and now gaining broader institutional acceptance.
Partnership with Hex Trust: Institutional-Grade Security and Execution
To ensure the safety and operational efficiency of its expanding Bitcoin holdings, DDC has onboarded Hex Trust as a key custodian within its newly established dynamic custodian network. Hex Trust, founded in 2018, is a regulated digital asset financial institution offering end-to-end services including secure custody, staking, and compliant trading execution.
Under the partnership, Hex Trust will provide:
- Cold storage custody solutions with multi-layered security protocols, including air-gapped systems and hardware security modules (HSMs).
- Regulated trading execution across major liquidity venues, ensuring best-price execution while adhering to global compliance standards.
- Real-time monitoring and audit trails, enabling transparent oversight of all transactions and asset movements.
Alessio Quaglini, CEO & Co-founder of Hex Trust, commented on the collaboration:
“As institutions reimagine their treasury strategies, Bitcoin is increasingly being recognized as a long-term reserve asset. Hex Trust provides the trusted infrastructure to enable this shift—providing secure custody, compliant trading execution under a fully regulated framework. We’re proud to support DDC’s forward-looking Bitcoin Reserve Strategy and to deliver secure, institutional-grade access to Bitcoin.”
This alliance marks a significant milestone in institutional crypto adoption, demonstrating how traditional corporate structures can integrate digital assets without compromising on security or regulatory compliance.
👉 Learn how secure custody solutions are enabling enterprise Bitcoin adoption.
Why Institutional Custody Matters
For enterprises entering the digital asset space, custody is not merely a technical concern—it’s a cornerstone of risk management. Unlike retail investors who may rely on exchange wallets or personal hardware devices, institutional players require robust frameworks that meet fiduciary responsibilities and regulatory expectations.
Hex Trust’s infrastructure addresses these needs through:
- Regulatory licensing in multiple jurisdictions, including Hong Kong and Luxembourg.
- Insurance coverage for digital assets held in custody.
- Segregated client accounts to prevent commingling of funds.
- Integration with enterprise accounting systems for seamless financial reporting.
These features make Hex Trust a preferred partner for corporations seeking to adopt Bitcoin while maintaining compliance with SOX, IFRS, and other financial reporting standards.
The Bigger Picture: Bitcoin as Corporate Treasury Reserves
DDC’s latest move reflects a broader transformation in corporate finance. With rising inflation, monetary expansion, and geopolitical uncertainty, more companies are exploring alternatives to traditional cash reserves. Bitcoin—despite its volatility—offers unique advantages:
- Censorship resistance: No central authority can freeze or devalue Bitcoin holdings.
- Portability and divisibility: Assets can be transferred globally in minutes, regardless of jurisdiction.
- Transparent supply: The issuance schedule and total cap are verifiable on the blockchain.
While still in early stages, the trend of corporate Bitcoin adoption is accelerating. According to recent data from on-chain analytics firm Glassnode, over $60 billion worth of BTC is now held by public companies and investment funds—a figure that continues to grow quarter over quarter.
Frequently Asked Questions (FAQ)
Q: How much Bitcoin does DDC Enterprise now hold?
A: DDC Enterprise currently holds a total of 100 Bitcoin (BTC), following the acquisition of 79 BTC and an earlier purchase of 21 BTC.
Q: What is the significance of issuing shares to acquire Bitcoin?
A: By issuing shares instead of using cash reserves, DDC preserves liquidity while still expanding its digital asset position. This approach allows shareholders direct exposure to Bitcoin appreciation without diluting capital needed for operations.
Q: Why did DDC choose Hex Trust as its custodian?
A: Hex Trust offers regulated, institutional-grade custody and trading services with strong security protocols, compliance frameworks, and global reach—making it ideal for enterprise clients like DDC.
Q: Is Bitcoin considered a safe treasury asset?
A: While Bitcoin is more volatile than traditional assets like bonds or cash, many institutions view it as a long-term hedge against inflation due to its fixed supply. When managed with proper custody and risk controls, it can be a viable part of a diversified treasury strategy.
Q: How does this affect DDC shareholders?
A: Shareholders benefit from increased exposure to Bitcoin’s price performance. With BTC per 1,000 shares rising over 400%, the value proposition tied to the company’s digital asset strategy has significantly strengthened.
Q: Could DDC acquire more Bitcoin in the future?
A: Based on public statements and ongoing strategy, DDC has indicated continued interest in accumulating Bitcoin as part of its long-term treasury diversification plan.
👉 Explore how your organization can begin building a Bitcoin reserve strategy today.
Final Thoughts
DDC Enterprise’s acquisition of 79 BTC and partnership with Hex Trust signal a maturing era in corporate digital finance. As more enterprises recognize the strategic value of scarce digital assets, secure custody solutions and thoughtful integration will become essential.
This development not only enhances DDC’s financial positioning but also contributes to the broader narrative of Bitcoin’s legitimacy as a global reserve asset. With institutional infrastructure improving rapidly and regulatory clarity emerging in key markets, the path for corporate crypto adoption is clearer than ever.
For investors and businesses alike, the message is clear: Bitcoin is no longer just a speculative asset—it’s becoming a strategic treasury tool for the future.
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