In a bold move to solidify its presence on the world stage, OKX has unveiled its largest brand campaign to date—"What is OKX?"—marking a strategic push to grow its footprint beyond Asia and capture a larger share of the global cryptocurrency market. With less than 15% of traders outside Asia familiar with the platform, this multi-million dollar initiative represents a pivotal moment in OKX’s evolution from a regionally dominant exchange to a truly global financial technology leader.
Conceived in collaboration with BBDO New York and brought to life by acclaimed director Andreas Nilsson of Biscuit Filmworks, the campaign leverages high-impact storytelling and star power to demystify crypto trading and position OKX as a gateway to financial freedom.
A Star-Studded Introduction to Web3
The "What is OKX?" campaign features an impressive lineup of global icons:
- Pep Guardiola, legendary manager of Manchester City F.C.
- Daniel Ricciardo, dynamic Formula 1 driver for McLaren Racing
- Scotty James, Olympic medalist snowboarder and Australian sports icon
Through a series of engaging digital videos, these influencers explore the question on many minds: What exactly is OKX? The answer unfolds not through technical jargon, but through relatable narratives that emphasize accessibility, education, and empowerment in the world of digital assets.
👉 Discover how top athletes and innovators are redefining finance—see what OKX makes possible.
The creative approach blends visual comedy with real-world insight, making complex concepts in blockchain and crypto trading approachable for mainstream audiences. As a digital-first campaign, it will be distributed across multiple channels, including premium placements on CNN, out-of-home (OOH) advertising, and targeted audio content designed to reach business professionals and active traders.
Expanding Beyond Asia: A Global Vision for Financial Freedom
While OKX already enjoys strong brand recognition in Asia—where over 65% of crypto traders identify it as a leading platform—the new campaign signals an aggressive expansion strategy aimed at North America, Europe, and Oceania.
Haider Rafique, Global Chief Marketing Officer at OKX, emphasized the company's mission:
“OKX was created to serve crypto traders of all levels across the globe. It is now time to introduce OKX to the rest of the world. In the current climate, investors need an exchange that delivers a safe and responsible trading platform, while also offering them a very broad range of ways to pursue their own brand of financial liberty.”
This vision centers on open access, technological innovation, and user empowerment—core principles driving OKX’s suite of tools for both novice investors and seasoned traders.
Why This Campaign Matters Now
Launched amid shifting economic landscapes and growing public interest in decentralized finance (DeFi), NFTs, and the metaverse, the "What is OKX?" campaign arrives at a critical juncture. Cryptocurrency is no longer niche; it’s becoming integral to how people think about wealth creation, asset ownership, and digital identity.
Despite minimal marketing efforts in previous years, OKX has risen to become the second-largest crypto exchange by trading volume, trusted by over 20 million users worldwide. Now, with this major brand investment, OKX aims to compete directly with other global exchanges by combining performance, security, and education into one seamless experience.
Core Keywords Driving Visibility:
- crypto exchange
- OKX platform
- cryptocurrency trading app
- web3 ecosystem
- financial freedom
- responsible crypto investing
- digital asset education
- global crypto adoption
These keywords naturally align with user search intent around learning, safety, and accessibility in crypto—topics central to OKX’s messaging.
Empowering Creators: The Global Content Competition
To amplify reach and encourage community engagement, OKX has launched a Global Content Competition with a $100,000 USD prize pool. YouTube and Twitter creators are invited to produce original content that creatively answers the question: What is OKX?
This initiative not only boosts organic visibility but also fosters authentic conversations about cryptocurrency among diverse audiences. By empowering creators, OKX taps into trusted voices who can translate technical concepts into compelling stories.
👉 Join the movement—create content that shapes the future of finance.
More Than an Exchange: Building the Web3 Ecosystem
Beyond trading, OKX is expanding its role in the broader web3 landscape. The OKX Wallet enables users to securely manage NFTs, participate in GameFi projects, and interact with decentralized applications (dApps) across multiple blockchains.
Additionally, OKX continues to strengthen partnerships with cultural and sporting institutions:
- Official partner of Manchester City F.C.
- Top-tier collaborator with McLaren Formula 1
- Exclusive partner of the Tribeca Festival, supporting digital artists and creators entering web3
These alliances go beyond sponsorship—they create immersive experiences that bridge physical fandom with digital ownership, from fan tokens to exclusive NFT drops.
Frequently Asked Questions (FAQ)
Q: What is OKX?
A: OKX is a leading global cryptocurrency exchange and web3 ecosystem offering fast, secure trading for both beginners and professionals. It supports spot, futures, options, DeFi, and NFT trading.
Q: Is OKX available outside Asia?
A: Yes. While popular in Asia, OKX is actively expanding into markets across North America, Europe, and Oceania with localized services and global campaigns.
Q: Who is behind the 'What is OKX?' campaign?
A: The campaign was created by BBDO New York and directed by Andreas Nilsson. It features celebrities like Pep Guardiola, Daniel Ricciardo, and Scotty James.
Q: How does OKX promote responsible crypto investing?
A: Through educational content, transparent platform design, risk management tools, and partnerships focused on financial literacy and user empowerment.
Q: Can I earn rewards by promoting OKX?
A: Yes. The Global Content Competition offers creators a chance to win part of a $100,000 prize pool by sharing their take on OKX across social platforms.
Q: What makes OKX different from other exchanges?
A: OKX combines high-performance trading infrastructure with a comprehensive web3 suite—including wallet, NFT marketplace, and DeFi access—all underpinned by a commitment to security and user education.
The Future of Finance Starts Here
OKX’s "What is OKX?" campaign isn’t just about brand awareness—it’s about invitation. An invitation to explore a new financial paradigm where technology meets opportunity, where borders don’t limit access, and where every individual can shape their own economic future.
👉 Start your journey into smarter, safer crypto trading today.
As the line between traditional finance and decentralized systems continues to blur, platforms like OKX are leading the charge—not just as exchanges, but as educators, innovators, and enablers of global financial inclusion. With this campaign, OKX isn’t just asking “What is OKX?”—it’s showing the world.