The South End skyline in Charlotte is undergoing a transformation, and at the center of it stands 110 East—a 24-story mixed-use tower that’s quickly becoming a hub for innovation, finance, and tech-forward companies. The latest addition? Coinbase, the nation’s largest cryptocurrency exchange platform, has officially signed on as a major new tenant.
According to a recent announcement from Trinity Partners, the firm managing leasing for the building, Coinbase will occupy two full floors totaling 58,600 square feet. This marks not only the largest leasing deal at 110 East to date but also a significant milestone in Charlotte’s evolving commercial real estate landscape.
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A Building on the Rise
When 110 East opened in March of the previous year, it did so without any pre-leased tenants—an uncertain start amid rising office vacancies across major U.S. cities. But momentum has shifted dramatically.
In just the past two weeks, the tower has announced three major leasing deals:
- SouthState Bank, a Florida-based financial institution, is relocating its headquarters to Charlotte and will occupy 40,000 square feet.
- An unnamed tenant has committed to 15,500 square feet.
- And now, Coinbase’s entry solidifies the tower’s appeal to high-growth industries.
With these additions, 110 East is now 37% occupied, a strong indicator of renewed confidence in Charlotte’s office market. The building offers 370,000 square feet of combined office, retail, and restaurant space, with the top five floors still available—offering potential tenants prime branding and signage opportunities.
Jennifer Kurz, office leasing partner at Trinity, emphasized the building’s strategic advantages: “The strong market momentum at 110 East continues, driven by the building’s prime location and upcoming campus redevelopment and retail.”
Why Charlotte? Why Now?
Coinbase’s decision to expand into Charlotte wasn’t random. In April, the company announced plans to grow its U.S. workforce by over 1,000 employees this year. Of those, more than 130 roles will be based in Charlotte, primarily in compliance and customer support.
But why Charlotte?
L.J. Brock, Coinbase’s Chief People Officer, explained in a LinkedIn video: “We’re coming to Charlotte for a specific reason. We think there’s an incredible intersection of financial services and technology talent in the greater Charlotte area.” Given that Charlotte ranks among the top banking centers in the U.S.—home to major institutions like Bank of America and Wells Fargo’s East Coast operations—the city offers a deep pool of fintech-savvy professionals.
Salary ranges reflect competitive positioning: hourly roles pay between $32 and $41, while salaried positions range from $96,000 to $117,000, according to reporting by CharlotteAxios.
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Understanding Cryptocurrency and Its Role
While Coinbase operates at the forefront of digital finance, it’s worth clarifying what cryptocurrency actually is—especially for those unfamiliar with the space.
Cryptocurrency is a digital or virtual form of currency that uses cryptography for security. Unlike traditional money, it isn’t controlled by any central bank or government. Its value isn't intrinsic; instead, it's determined entirely by market demand and perceived utility.
Platforms like Coinbase act as bridges between traditional finance and this new digital economy. They allow users to buy, sell, store, and manage cryptocurrencies like Bitcoin and Ethereum—making them accessible to everyday investors and institutions alike.
As adoption grows, so does the need for skilled professionals who understand both finance and technology—exactly the kind of talent pool Charlotte provides.
Stabilizing Charlotte’s Office Market
The influx of tenants at 110 East reflects a broader trend: stabilization in Charlotte’s office sector.
As of Q1 2025, the city’s office vacancy rate stands at 22.4%, according to commercial real estate firm JLL. While still above the national average of 19.7%, signs point to recovery. Buildings like 110 East are leading the charge by redefining what modern office spaces offer.
Beyond standard amenities like lounges and fitness centers, 110 East benefits from its urban connectivity—proximity to public transit, walkable neighborhoods, and an upcoming retail renaissance.
Part of the development includes revitalizing the adjacent Jones Building at 1820 South Blvd, formerly home to Tupelo Honey. Alongside it, another retail structure that once housed The Manchester and Room 1812 will be redeveloped—creating a vibrant mixed-use environment designed to draw people back into physical workplaces.
Rhea Greene, managing partner at Trinity, put it clearly: “There is a general return to office culture happening… And when we do come back, we want a more elevated experience—more engagement, more vibrancy.”
Current Tenants and Future Prospects
Today, 110 East already hosts a diverse mix of businesses:
- Humana, the health insurance giant
- Patterson Pope, a storage solutions provider
- The Iberian Pig, an Atlanta-based Spanish tapas restaurant set to open on the first floor next year
And with over one million square feet of active leasing prospects, according to Greene, more announcements are likely on the horizon.
The focus isn’t just on filling space—it’s about curating an ecosystem where innovation thrives. With fintech leaders like Coinbase anchoring the building, 110 East is positioning itself as a destination for forward-thinking companies.
Core Keywords:
- Coinbase
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- cryptocurrency exchange
- office leasing
- fintech jobs
- South End development
- Charlotte office market
- return to office
Frequently Asked Questions (FAQ)
Q: How much space is Coinbase leasing at 110 East?
A: Coinbase is leasing two full floors totaling 58,600 square feet—the largest single tenant deal at the tower so far.
Q: How many jobs will Coinbase create in Charlotte?
A: The company plans to hire more than 130 people locally, primarily in compliance and customer support roles.
Q: What is the current office vacancy rate in Charlotte?
A: As of Q1 2025, Charlotte’s office vacancy rate is 22.4%, showing signs of stabilization despite being above the national average.
Q: Is 110 East fully occupied?
A: No. The building is currently 37% occupied, with the top five floors still available for lease—including options for branding and signage rights.
Q: Why is Coinbase expanding into Charlotte?
A: Due to Charlotte’s strong blend of financial services infrastructure and growing tech talent pool—making it ideal for fintech expansion.
Q: Are there retail spaces opening at 110 East?
A: Yes. The Iberian Pig, a Spanish tapas restaurant from Atlanta, will open on the first floor next year. Additional retail redevelopment is underway nearby.
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