Web3 technology is transforming how fans engage with sports, and our partnership with McLaren Racing marks a groundbreaking step in this evolution. Through the launch of Race Rewind — a dynamic digital collectibles campaign — we’re bringing Formula 1 enthusiasts closer to the track than ever before, no matter where they are in the world.
Deepening Fan Engagement Through Web3 Innovation
A message from OKX Chief Marketing Officer Haider Rafique
Our collaboration with McLaren Racing has taken us across continents this season — from the high-energy circuits of the Middle East and Asia Pacific to the glamorous streets of Monaco and the vibrant atmosphere of Miami. At every stop, we’ve connected with passionate race fans. But we asked ourselves: how can we go beyond physical presence and truly amplify fan engagement?
While tens of thousands fill the grandstands each weekend, millions more follow the action through live broadcasts, social media, and race highlights. These global fans deserve immersive experiences that mirror the intensity and emotion of being trackside. That’s where Web3 comes in.
With blockchain-powered digital collectibles — commonly known as NFTs — we’re redefining fan interaction. Using the OKX Web3 wallet, we’re capturing pivotal race moments in rich multimedia formats: high-resolution photos, behind-the-scenes videos, and even authentic audio clips — the roar of engines, pit wall communications, and gear shifts under pressure. This is the essence of Race Rewind: not just collectibles, but digital artifacts that unlock real-world value and unforgettable experiences.
👉 Discover how blockchain is changing sports fandom forever.
Race Rewind: A New Era of Fan Rewards
The first Race Rewind drop commemorates the Canadian Grand Prix. Fans can mint this digital collectible for free — with no gas fees — via the OKX app from Friday to Monday (7–10 June 2025, 10:00am GMT).
After minting, each collectible will be randomly assigned one of three rarity tiers on Tuesday:
- Classic
- Rare
- Ultra Rare
Your tier determines your prize eligibility. Rewards include:
- Exclusive signed merchandise
- Official race tickets
- And for the rarest holders, once-in-a-lifetime experiences
But the excitement doesn’t end there.
Collectors who mint every race’s digital collectible throughout the season become eligible for the ultimate VIP Fan Experience:
- A VIP McLaren Race Day package
- $2,500 toward travel and accommodation
- A hot lap around a Formula 1 circuit
This isn’t just a prize — it’s a dream come true for any true F1 fan.
*No purchase required. Fans who mint the Canadian GP collectible will also receive retroactive drops from earlier races: Bahrain, Saudi Arabia, Australia, Japan, China, Miami, Emilia-Romagna, and Monaco.
Why This Matters for the Future of Sports and Web3
Formula 1 has always thrived on storytelling, rivalry, and fan loyalty. Race Rewind leverages blockchain to turn passive viewers into active participants. Each NFT is more than a digital image — it’s proof of presence, a badge of fandom, and a potential gateway to exclusive access.
By aligning with McLaren Racing, we’re demonstrating how Web3 can enhance long-term community building. Season-long participation is incentivized, encouraging fans to stay engaged race after race. The more you collect, the greater your rewards — a model that mirrors the sport’s own cumulative championship format.
This campaign is just the beginning. As digital ownership becomes mainstream, we envision a future where fans own moments, not just memories.
👉 See what’s next in digital collectibles and fan engagement.
Expanding OKX’s Global Footprint: Europe and Beyond
While Race Rewind brings excitement to fans, OKX continues to strengthen its global infrastructure to support innovation in crypto and Web3.
Fully Regulated Launches Across Europe
Under MiCA passporting from our European HQ in Malta, OKX has officially launched regulated centralized exchanges in several key markets:
- France: A major milestone in our European journey, offering secure and compliant trading for French users.
- Spain: Empowering Spanish crypto enthusiasts with access to a trusted, regulated platform.
- Germany and Poland: Now live, bringing advanced trading tools and robust security to two of Europe’s most dynamic digital asset markets.
These expansions reflect our commitment to regulatory compliance, transparency, and user protection — core principles as we scale across regions.
ISO/IEC 27001 Certification: A Benchmark in Security
We’re proud to announce that OKX has achieved ISO/IEC 27001:2022 certification, the world’s leading standard for information security management. This validates our end-to-end security framework and demonstrates our dedication to safeguarding user data at the highest international level.
OKX Pay: Bridging Crypto and Everyday Life
From CEO Star Xu:
Today, we’re launching OKX Pay — a revolutionary crypto payment solution built directly into the OKX app. Designed for over 100 million global users, this sub-app enables seamless crypto transactions in daily life. Starting in select markets, with full rollout planned over the coming months, OKX Pay represents a major leap toward mainstream crypto adoption.
Entering the US Market with Purpose
Roshan Robert, OKX US CEO:
The US stands at a pivotal moment in crypto innovation. As blockchain integrates deeper into traditional finance, OKX is committed to expanding access to digital assets in a secure, compliant manner. Our US launch marks a new chapter in bringing Web3 to one of the world’s most influential financial ecosystems.
Frequently Asked Questions (FAQ)
Q: What are 'Race Rewind' digital collectibles?
A: They are limited-edition NFTs that capture key moments from McLaren Racing’s Formula 1 season. Each includes multimedia content and may unlock exclusive prizes based on rarity.
Q: How do I mint a collectible?
A: Open the OKX app during the drop window (7–10 June 2025), navigate to the McLaren marketplace, and mint for free — no gas fees required.
Q: Do I need to pay to participate?
A: No. Minting is completely free. No purchase is necessary to join or win prizes.
Q: What happens after I mint?
A: On Tuesday following the drop, your collectible will be assigned a rarity tier (Classic, Rare, or Ultra Rare), determining your eligibility for rewards.
Q: Can I get past race collectibles if I join now?
A: Yes. Minting the Canadian GP NFT grants you retroactive access to all prior season drops.
Q: Is this available worldwide?
A: The campaign is open globally, though some prizes may be subject to regional eligibility.
Join the Movement
The fusion of sports, technology, and community is creating something extraordinary. With Race Rewind, we’re not just launching NFTs — we’re building a new kind of fan economy powered by blockchain.
Whether you're a lifelong F1 follower or new to Web3, now is the time to get involved.
👉 Start your journey with OKX and experience the future of fandom.
Disclaimer: This content is for informational purposes only and may cover products not available in your region. It does not constitute investment advice, an offer to buy/sell assets, or financial/legal/tax guidance. Cryptocurrency holdings involve significant risk. Please consult a professional regarding your specific circumstances. Data provided is for general information; OKX assumes no liability for inaccuracies. © 2025 OKX. Reproduction permitted under non-commercial use with proper attribution.