Web3 marketing platforms have emerged as pivotal intermediaries connecting users and decentralized projects. These platforms empower users to earn on-chain and off-chain rewards—like airdrops, NFTs, and raffle entries—by completing tasks set by blockchain projects. At the same time, they offer projects a scalable way to boost visibility, drive user acquisition, and stimulate community engagement. Among these platforms, Layer3 stands out as a leading force, recently launching its native L3 token and unveiling a sophisticated economic model designed to incentivize long-term participation.
👉 Discover how the L3 token is reshaping Web3 engagement and unlocking new earning opportunities.
The Role of Layer3 in Web3 Marketing
Founded in 2021, Layer3 operates as a cross-chain Web3 marketing protocol that bridges over 25 blockchains, aggregating major ecosystems and partnering with prominent projects across the industry. It enables users to earn experience points (XP), tokens, and NFTs by completing tasks such as interacting with dApps, minting NFTs, or answering quizzes. For projects, Layer3 serves as a powerful growth engine—helping them attract active users through targeted campaigns while paying service fees and offering user rewards.
The platform’s value proposition lies in its dual benefit: users gain access to exclusive incentives, while projects receive measurable engagement and traffic. This synergy has fueled rapid user growth, especially following the announcement of the L3 token airdrop and the rollout of a new tokenomics framework in mid-2024.
Team and Funding: A Strong Foundation
Layer3 is backed by a highly qualified team and significant institutional funding. The founding team includes:
- Dariya Khojasteh, CEO and USC graduate, who launched her entrepreneurial journey right after college.
- Brandon Kumar, co-founder and former Vice President at Accolade Partners, educated at George Washington University.
- Peter Ng, Engineering Lead and Columbia University alumnus, previously served as CTO at Mojito.
The team has raised substantial capital to support development:
- $2.5 million in seed funding (2021), led by ParaFi.
- $3.7 million in strategic funding (2022).
- Most recently, a $15 million Series A round in June 2024, co-led by ParaFi and Greenfield, with participation from Electric Capital, Immutable, Lattice, Tioga, LeadBlock, and Amber.
This robust financial backing underscores investor confidence and positions Layer3 for sustained innovation and expansion.
How Layer3 Works: User Experience and Task Participation
Layer3’s product mechanism is designed for seamless user onboarding and continuous engagement. Here's how users can participate:
- Connect a wallet (e.g., MetaMask) and create a profile with social links (Twitter, Discord).
- Browse available quests on the homepage—ranging from simple quizzes to complex on-chain interactions.
- Complete prerequisite tasks to unlock advanced quests; some require reaching specific user levels.
- Earn rewards such as XP, commemorative NFTs, or partner tokens upon completion.
This gamified approach not only boosts user retention but also generates valuable interaction data that projects use to identify genuine contributors—increasing users’ chances of qualifying for future airdrops.
L3 Tokenomics: Distribution and Allocation
The launch of the L3 token marks a pivotal moment in Layer3’s evolution. With a total supply of 3.3 billion tokens, the distribution is structured to prioritize decentralization and long-term sustainability:
- 55% to the community – 1.815 billion L3
- 25.3% to investors – 834.9 million L3
- 21% to core contributors – 693 million L3
- 0.5% to advisors – 16.5 million L3
Community Allocation Breakdown
Of the 55% allocated to the community:
- 25% (825 million L3) – Reserved for initial airdrops and early incentives.
- 26% (858 million L3) – Managed by DAO and foundation for future programs.
- 6% (198 million L3) – Designated for OG users and Season 1 airdrop.
- 1.5% (49.5 million L3) – Allocated for Season 2 airdrop.
Tokens are released over four years:
- Year 1: 40% unlocked
- Year 2: 30%
- Year 3: 20%
- Year 4: 10%
This gradual release minimizes inflationary pressure and encourages long-term holding.
Investor and contributor tokens follow a different schedule: no unlock in Year 1, followed by 33% annual release from Year 2 to Year 4, distributed daily.
👉 Learn how early adopters are already benefiting from the L3 token airdrop—don’t miss your chance.
Airdrop Details: How to Claim Your L3 Tokens
The L3 airdrop is split into two seasons:
- Season 1: Snapshot taken on May 10, 2024, distributing 200 million L3.
- Season 2: Snapshot on July 22, 2024, with 50 million L3 available.
Users must claim their tokens by August 20, 2024, ensuring timely participation is crucial. Eligibility is based on task completion, XP earned, and engagement level across supported blockchains.
Layered Staking Model: Three Tiers of Utility
Layer3 introduced an innovative Layered Staking Model to enhance token utility and ecosystem participation:
Tier 1: Passive Staking & Governance
Users who stake L3 earn:
- Passive income in additional L3 tokens.
- Voting rights in protocol governance decisions.
Tier 2: Active Participation & Partner Access
By staking L3, users unlock:
- Access to exclusive partner tasks and governance token rewards.
- Tier-based reward structures—higher stakes yield higher-tier benefits.
- Entry to the Layer3 Launchpad, enabling participation in new project launches and private airdrops.
- Bonus rewards in special “Extra Races” events.
Tier 3: Active Earning & Multipliers
The protocol continuously distributes L3 to active users. Participants earn:
- Activity-based multipliers that increase reward eligibility.
- Enhanced governance rights proportional to engagement and staked amount.
This multi-layered design ensures that both passive holders and active contributors are rewarded, fostering a balanced and dynamic economy.
Burn Mechanism: Driving Scarcity and Value
To counter inflation and increase scarcity, Layer3 implements a dual burn mechanism:
For Projects:
Must purchase and burn L3 tokens to:
- Publish tasks.
- Set reward incentives.
- Issue CUBE credentials—NFTs that verify cross-chain participation (already distributed to over 2,000 users).
For Users:
Can burn L3 to gain exclusive perks in partner ecosystems:
- Early access to new drops.
- Discounted token purchases.
- Limited-edition NFTs.
Additionally, the community can vote on whether protocol revenue should be used for L3 buybacks or burns, further aligning incentives.
Frequently Asked Questions (FAQ)
Q: What is the total supply of L3 tokens?
A: The total supply is capped at 3.3 billion L3 tokens.
Q: How can I qualify for the L3 airdrop?
A: By completing quests, earning XP, and engaging with projects on Layer3 before the snapshot dates (May 10 and July 22, 2024).
Q: When can I claim my airdropped L3 tokens?
A: Claims must be made by August 20, 2024.
Q: Does staking L3 provide passive income?
A: Yes, stakers earn additional L3 tokens over time and gain governance rights.
Q: Why is the burn mechanism important?
A: It reduces circulating supply, increases scarcity, and aligns long-term value with ecosystem usage.
Q: Can I use L3 to access new project launches?
A: Yes—staking L3 grants access to the Layer3 Launchpad and exclusive early-bird opportunities.
👉 Start staking L3 today and unlock access to premium Web3 opportunities.
Conclusion
Layer3 has successfully positioned itself as a cornerstone of Web3 marketing by aligning user incentives with project growth. The introduction of the L3 token, backed by a thoughtfully designed tokenomics model, layered staking utility, and an effective burn mechanism, creates a self-sustaining ecosystem. With strong funding, an experienced team, and a growing user base, Layer3 is poised for significant expansion in 2025 and beyond. As more projects seek authentic engagement, platforms like Layer3—and their native tokens—will play an increasingly central role in shaping the future of decentralized growth.
Core Keywords: L3 token, Layer3, Web3 marketing platform, token airdrop, staking model, burn mechanism, tokenomics, decentralized engagement.