Blur V2 Launches with Trait Bidding – But Why Did the Top Airdrop Farmer Exit?

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The NFT marketplace Blur has officially launched Blur V2, introducing major upgrades aimed at enhancing user experience and reinvigorating engagement in the NFT ecosystem. With two flagship features—50% reduced gas fees and trait bidding—the platform is positioning itself as a next-generation NFT trading hub. However, the rollout hasn’t been without turbulence: the largest airdrop farmer on Blur reportedly withdrew over 7,800 ETH in liquidity, citing uncertainty around future rewards. Meanwhile, prominent figure Machi Big Brother (Leon Huang) has publicly declared his support, stating, “I and Blur will save NFTs.” What does this mean for the future of NFT trading?

What’s New in Blur V2?

Blur’s latest update marks a significant evolution in how users interact with NFTs on the platform. The two core upgrades in Blur V2 are designed to improve efficiency, reduce costs, and deepen strategic trading capabilities.

🔧 Gas Fee Reduction: 50% Savings on Every Trade

One of the most impactful changes is the optimization of gas usage, which now cuts transaction costs by up to 50%. For context, this means traders can save approximately $16 per NFT purchase, based on average Ethereum gas prices. This reduction lowers the barrier to entry for frequent traders and makes high-volume activity more economically viable.

This efficiency gain isn’t just cosmetic—it directly impacts trading profitability, especially for users who engage in rapid bidding or arbitrage across collections.

🎯 Introducing Trait Bidding: Precision Meets Profit

The second major feature—trait bidding—represents a leap forward in how buyers target specific NFTs within a collection.

Previously, users could only place bids on entire collections or individual tokens. Now, they can filter by specific traits (e.g., “gold fur” in a Pudgy Penguin or “laser eyes” in a Bored Ape) and bid exclusively on NFTs that match that trait. While only one trait can be selected per bid, this functionality enables highly targeted acquisition strategies.

👉 Discover how precision bidding could change your NFT strategy today.

Importantly, trait bidding isn’t just a convenience—it’s now a point-earning mechanism for Blur’s ongoing airdrop program. Users who participate in trait bidding within designated collections can earn airdrop points, incentivizing deeper engagement.

✅ Supported Collections for Trait Bidding Points

⚠️ Important Note: All previous bids from Blur V1 have been invalidated after the upgrade. Users must manually re-place their bids under the new system.

The Exit of Blur’s Largest Airdrop Farmer

Despite these promising updates, the launch coincided with a major setback: the withdrawal of Blur’s top liquidity provider.

According to NFT influencer Cirrus, the biggest airdrop farmer on the platform—responsible for roughly 10% of Blur’s total value locked (TVL) and 8% of all farming points—pulled out approximately 7,842 ETH from the bidding pool immediately after the V2 announcement.

This mass exit suggests growing uncertainty among power users about the sustainability of Blur’s reward model, particularly regarding:

With NFT market values still recovering from setbacks like the Azuki Elementals launch controversy, many farmers may be unwilling to lock up large amounts of capital without clear incentives.

👉 See how leading traders adapt to shifting NFT incentives and stay ahead of the curve.

This departure highlights a critical challenge: while innovation attracts attention, retaining top-tier liquidity requires transparent, long-term reward structures.

Can Machi Big Brother and Blur Save the NFT Market?

In contrast to the skepticism of top farmers, Leon Huang (Machi Big Brother)—a well-known advocate in the Asian crypto and entertainment space—publicly endorsed Blur with a bold statement:

“Me and @blur_io will save NFTs.”

While symbolic, this declaration reflects broader hopes that platforms like Blur can revive stagnant NFT trading volumes through technological innovation and community-driven incentives.

However, reality poses challenges. The exiting farmer held three times more airdrop points than Huang himself, meaning any attempt to replace that lost liquidity would require massive personal investment—or successful outreach to other whales.

Still, Huang’s involvement could boost visibility, especially in Asia-Pacific markets, where NFT adoption has been slower but holds significant growth potential.

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Frequently Asked Questions (FAQ)

❓ What is trait bidding on Blur?

Trait bidding allows users to place offers on NFTs based on specific characteristics (like "rare background" or "weapon type") within a collection. Instead of bidding on random mints, you target only those matching your desired trait—increasing precision and strategic value.

❓ Why did the largest Blur farmer quit?

The top farmer exited due to uncertainty about when the next airdrop season will end and whether continued participation remains profitable. After withdrawing 7,842 ETH, they stepped away from farming amid concerns over diminishing returns.

❓ Does Blur V2 reduce gas fees?

Yes. Blur V2 cuts gas usage by up to 50% per transaction, saving users around $16 per trade on average. This optimization benefits high-frequency traders and improves overall cost-efficiency.

❓ Do old Blur bids still work after V2?

No. All bids placed under Blur V1 have been canceled. Users must manually re-enter their bids using the updated interface, including both standard and trait-based offers.

❓ Which NFT collections support trait bidding rewards?

Twelve major collections qualify for trait bidding point accumulation: BAYC, MAYC, CryptoPunks, Doodles, Azuki, Meebits, World of Women, Cool Cats, CLONE X, Moonbirds, DeGods, and Otherdeeds.

❓ Is Blur still worth using in 2025?

Despite recent volatility, Blur remains one of the most advanced NFT marketplaces, offering tools like trait bidding, gas optimization, and ongoing token incentives. For active traders and data-driven collectors, it continues to provide competitive advantages.

Final Thoughts: Innovation vs. Incentive

Blur V2 represents a technological leap forward for NFT trading—but innovation alone isn’t enough. The abrupt exit of its largest liquidity provider underscores a deeper truth: user retention depends on predictable rewards and trust in long-term vision.

As Machi Big Brother steps in to champion Blur’s mission, the real test will be whether the platform can convert cutting-edge features into sustained ecosystem growth. For traders, collectors, and farmers alike, staying informed—and agile—is key.

👉 Stay ahead of NFT trends and explore platforms shaping the future of digital ownership.