Bilibili Launches Ethereum-Based "Cheers UP" NFT Series for Global Fans

·

Bilibili, the iconic Chinese video community beloved by younger audiences, has taken a bold step into the global Web3 landscape with the international release of its "Cheers UP" NFT series—a collection of 10,000 Ethereum-based profile picture (PFP) NFTs. This marks one of the first times a major Chinese internet company has ventured into the Ethereum NFT ecosystem, signaling a strategic move toward decentralized digital ownership and cross-border cultural engagement.

While Bilibili itself isn’t directly issuing the NFTs, it has officially authorized CryptoNatty, a crypto-native content platform linked to Base Labs, to launch the collection. The project represents a fusion of Bilibili’s vibrant community culture and blockchain innovation, aiming to empower fans worldwide with verifiable digital collectibles rooted in shared online traditions.

👉 Discover how top platforms are embracing Web3 with next-gen digital collectibles.

The Cultural Roots of "Cheers UP"

At the heart of the "Cheers UP" series lies an iconic internet gesture: the “( ゜- ゜)つロ” emoticon, affectionately known as “Bilibili Cheers.” Originating from a fan-uploaded video titled “Touhou ⑨ and Beer,” this playful salute quickly evolved into a viral meme and eventually became an official symbol of community unity on Bilibili.

The NFT avatars feature algorithmically generated variations of this celebratory pose, blending nostalgic charm with modern digital artistry. Each character holds unique items, wears distinct clothing, and displays different facial expressions, skin tones, and headgear—ensuring individuality across the 10,000-piece collection.

Also featured is “Little TV,” Bilibili’s official mascot, subtly integrated into select rare designs. These visual elements aren’t just artistic choices—they’re cultural artifacts that resonate deeply with longtime users who’ve grown up within Bilibili’s ecosystem.

Built on Ethereum, Hosted on IPFS

Unlike previous digital collectibles issued on private or permissioned chains, the "Cheers UP" series is built on the Ethereum blockchain using the ERC-721 standard. This ensures true ownership, transparency, and interoperability across decentralized applications (dApps).

All metadata and images are stored on IPFS (InterPlanetary File System), a decentralized storage network that prevents central points of failure and guarantees long-term accessibility. This combination of Ethereum and IPFS reflects a mature approach to NFT development—one that prioritizes durability, security, and user control.

As part of its global rollout strategy, the collection will be listed on OpenSea, the world’s largest NFT marketplace. This placement enables seamless discovery, trading, and integration with wallets like MetaMask, making it accessible to international collectors without regional restrictions.

How to Mint "Cheers UP" NFTs

A total of 10,000 NFTs are available in the "Cheers UP" collection:

Each NFT is priced at 0.12 ETH (approximately $340 at current rates), with minting conducted directly through the official website. Participants must register for the whitelist, which is now open. To prevent bot abuse and speculative flipping by scalpers, the final selection process and rules will be disclosed later.

Once selected, users can mint their NFTs directly from the site. The maximum mint limit per wallet will be announced on May 8, 2025.

Notably, there are no official Facebook or Instagram accounts for the project. All updates will be shared exclusively via the official website and Discord channel, emphasizing community-driven governance and decentralization.

👉 Learn how blockchain platforms support authentic digital ownership and community growth.

Bilibili’s Strategic Move Into Web3

This latest release builds upon Bilibili’s earlier experiments with digital collectibles. In early 2025, the platform launched three domestic NFT drops:

Of these, “Ganbei 2022” most closely resembles the current “Cheers UP” series in theme and design, featuring 7,767 publicly available editions and 2,233 reserved by the issuer. A promotional video released by Bilibili’s official digital collectibles account showcased diverse avatar styles, reinforcing the artistic depth behind these limited-edition tokens.

These initiatives align with Bilibili CEO Chen Rui’s vision of metaverse development as a long-term technological wave, not just a product trend. Speaking at a Shanghai municipal conference in early 2025, Chen emphasized:

“If you’re only starting to build for the metaverse now, you’re already too late. The infrastructure—community, content, identity—must be cultivated over years.”

He views the metaverse not as escapism but as an innovation wave that enhances real-world experiences, improves productivity, and reduces costs through virtual collaboration and asset portability.

A Measured Approach to Digital Collectibles

Despite its forward-looking stance, Bilibili maintains strict oversight over its digital collectibles program. The company explicitly opposes speculative trading and has implemented safeguards to discourage炒作 (hype-driven speculation):

These measures mirror policies adopted by other tech giants aiming to balance innovation with responsibility. By limiting short-term liquidity, Bilibili fosters genuine community engagement rather than fueling speculative markets.

Why This Matters: NFTs as Metaverse Entry Points

For many users, NFTs serve as the first tangible entry point into the metaverse—offering verifiable identity, digital self-expression, and ownership rights in virtual spaces. With "Cheers UP," Bilibili empowers its global fanbase to carry a piece of its culture into decentralized ecosystems.

As noted by digital collector Qing Dian:

“The metaverse is inevitable. And NFTs are its cornerstone—they give us proof of belonging in digital worlds.”

By leveraging Ethereum’s open infrastructure, Bilibili positions itself at the forefront of cross-border Web3 adoption, setting a precedent for how Eastern digital cultures can engage with global blockchain communities.

👉 Explore how leading innovators are shaping the future of digital identity and ownership.

Frequently Asked Questions (FAQ)

Q: Is Bilibili directly issuing the "Cheers UP" NFTs?
A: No. The NFTs are issued by CryptoNatty, a Singapore-based crypto content platform operating under official授权 (authorization) from Bilibili.

Q: On which blockchain is the "Cheers UP" series built?
A: The collection is built on Ethereum using the ERC-721 token standard and hosted on IPFS for decentralized storage.

Q: Where can I buy or mint "Cheers UP" NFTs?
A: Minting is available exclusively through the official CryptoNatty website for whitelist-selected wallets. After minting, NFTs can be traded on OpenSea.

Q: Are there any age restrictions for purchasing these NFTs?
A: While CryptoNatty doesn’t specify age limits, Bilibili enforces a minimum age of 14 years for its own digital collectibles. It’s advisable to follow responsible participation guidelines.

Q: Why is this considered a milestone for Chinese tech companies?
A: This is believed to be among the first Ethereum-based NFT projects authorized by a major Chinese internet firm, representing a significant step toward global Web3 integration.

Q: Will these NFTs have utility beyond collectibility?
A: While specific utilities haven’t been announced yet, given Bilibili’s focus on community and culture, future use cases may include access to exclusive content or virtual events.

Core Keywords: