The creative world is evolving rapidly, and at the intersection of art, technology, and storytelling stands the Tribeca Festival—a beacon for innovation and artistic expression. For the third year in a row, we’re proud to continue our collaboration as the Presenting Partner of this groundbreaking event. This enduring alliance reflects a shared vision: empowering creators through cutting-edge technology and expanding the possibilities of digital creativity in the Web3 era.
A Stage Reimagined: The OKX Theater at BMCC TPAC
As part of our deepening commitment to the arts, we’ve secured the naming rights to the BMCC Tribeca Performing Arts Center during the festival’s run from June 5 to June 16. Now officially known as the OKX Theater at BMCC TPAC, this iconic venue will serve as a central hub for cinematic premieres, live performances, and thought-provoking discussions.
This rebranding isn’t just symbolic—it represents a tangible investment in creative spaces where artists can experiment, engage, and inspire. By aligning with one of New York City’s most respected cultural institutions, we’re helping bridge traditional art forms with next-generation digital experiences.
👉 Discover how innovation is reshaping creative industries today.
Shaping the Future of Marketing: AI, Tokenomics, and Beyond
On June 11, our Chief Marketing Officer, Haider Rafique, will take the stage at Convene One Liberty Plaza for a high-impact panel during Tribeca X. Joining BBDO CEO Andrew Robertson, he’ll explore the transformative potential of AI and tokenomics in redefining marketing strategies.
The conversation will dive into:
- How artificial intelligence is personalizing consumer engagement
- The role of blockchain-based incentives in building brand loyalty
- Why tokenized communities are becoming essential to modern storytelling
This session underscores a critical shift: marketing is no longer just about messaging—it’s about creating immersive, participatory ecosystems. As Web3 technologies gain traction, brands must adapt to stay relevant in an increasingly decentralized world.
Spotlight on Storytelling: Sponsoring the Gala Screening of FIREBRAND
One of the festival’s most anticipated events is the gala screening of FIREBRAND, starring Jude Law as King Henry VIII and Alicia Vikander as his sixth wife, Katherine Parr. We’re honored to be the official sponsor of this cinematic premiere at the OKX Theater.
Set against the turbulent backdrop of Tudor England, FIREBRAND explores power, survival, and resilience through a feminist lens. After the screening, audience members will hear directly from Law and Vikander during a live panel discussion—offering rare insight into their creative process and character development.
The evening culminates in an exclusive after-party, uniting filmmakers, actors, technologists, and visionaries in celebration of bold storytelling.
👉 Explore how emerging technologies are empowering new narratives across film and media.
Three Years of Innovation: A Legacy of Creative Empowerment
Our journey with the Tribeca Festival began in 2022 when we became its first-ever cryptocurrency partner. That milestone marked more than a sponsorship—it signaled a new chapter in how digital platforms could support independent creators.
In 2023, we elevated our involvement by launching the Tribeca Festival NFT pass, granting holders unique access to events, behind-the-scenes content, and special experiences. This initiative not only enhanced fan engagement but also demonstrated real-world utility for blockchain in entertainment.
Now, in 2025, our third consecutive year as Presenting Partner highlights our growing influence across art, film, sports, and gaming. It’s evidence of a broader mission: to build inclusive ecosystems where creators can thrive using Web3 tools.
Core Themes Driving Our Collaboration
- Web3 integration in creative industries
- Digital ownership and creator empowerment
- AI-driven content personalization
- Token-gated experiences and community building
These keywords reflect both current trends and long-term visions shaping the future of culture and technology.
FAQs: Your Questions Answered
Q: What does it mean to be the Presenting Partner of the Tribeca Festival?
A: As Presenting Partner, we play a leading role in supporting the festival’s programming, venues, and key events. This includes branding opportunities, content collaboration, and hosting influential panels that shape industry dialogue.
Q: Is the OKX Theater open to the public during the festival?
A: Yes—the OKX Theater at BMCC TPAC hosts publicly available screenings, premieres, and live events throughout the festival (June 5–16). Tickets can be purchased through the official Tribeca website.
Q: What is the significance of sponsoring FIREBRAND?
A: FIREBRAND exemplifies courageous storytelling and historical reexamination—values we deeply support. By sponsoring its gala screening, we highlight films that challenge conventions and elevate underrepresented perspectives.
Q: How are NFTs being used at Tribeca this year?
A: While specific NFT initiatives vary annually, past programs like the Tribeca Festival NFT pass have offered token-gated access and exclusive digital collectibles. Stay tuned for potential new integrations in 2025.
Q: Can I attend Haider Rafique’s panel on AI and marketing?
A: The Tribeca X panel on June 11 is open to festival pass holders and registered guests. Check the official schedule for registration details and availability.
Q: Does this partnership promote cryptocurrency investment?
A: No. Our collaboration focuses solely on supporting artistic innovation and exploring technological advancements in creative fields. It does not constitute financial advice or an endorsement of any digital asset.
👉 Learn more about how technology is transforming creative expression worldwide.
Looking Ahead: The Convergence of Art and Technology
As we celebrate another milestone with the Tribeca Festival, our focus remains clear: to foster environments where creativity meets innovation. Whether through reimagined physical spaces like the OKX Theater or forward-thinking conversations on AI and tokenomics, we’re committed to pushing boundaries.
The fusion of film, art, and Web3 isn’t a passing trend—it’s a cultural transformation. And by standing alongside visionary creators and institutions, we’re helping shape what comes next.
This partnership is more than brand alignment; it’s a statement of purpose. In an age defined by rapid change, supporting authentic voices has never been more important. Together with Tribeca, we’re not just showcasing stories—we’re building platforms for them to endure.